LOGO • BRANDING • WEBSITE • PHOTOGRAPHY • COLLATERAL
Cabernet Grill is one of the premier restaurants in the Texas Wine Country. Having won numerous awards such as Tripadvisor's Top Ten in the Nation and Traveler's Choice for the last few years, the Cabernet Grill Texas Wine Country Restaurant is constantly booked weeks in advance.
Having met with firms from across South Texas, Cabernet Grill owner, Ross Burtwell, chose Luna Creative to head up the revamp for his fine dining brand. Although initially searching for just a website redesign, Ross made the decision to allow us to redesign his logo as well.
Our goal was to create a high-end brand for this restaurant while not using the typical and overused grapes and vine imagery that is used by many of the surrounding vineyards and wineries. We chose to utilize the shape of a Cabernet leaf for which to create the icon. We also tilted the leaf slightly to keep it from looking too Canadian when straight up or as if it was falling if pointed down.
Our client's previous website didn't quite do justice to the level of excellence that his restaurant provides. He came to us wanting to upgrade his online presence while still showing off the great food that he had to offer.
We all know that people eat first with their eyes. That's why, in addition to staff headshots and interior photos of the restaurant, we did a full food and drink photoshoot to show off Cabernet Grill's menu. We also created two website videos, one for the background of the homepage and one showing Chef Ross' cooking expertise over a combined 3-day video shoot.