LOGO • BRANDING • COLLATERAL
With the announcement of a professional soccer team coming to San Antonio, the need for a strong logo to represent the San Antonio Scorpions was created.
Gordon Hartman, the owner of the Scorpions, wanted to incorporate the city name, the scorpion, and a soccer ball into the logo design. He made it clear that the logo would need to be something fierce and strong - and that was exactly what we were able to provide.
The inspiration for the logo was the predatory power, strength and tenacity of the South Texas Scorpion. Iconic in its design, the scorpion appears fierce and determined, giving personality to the overall logo identity. The bold, custom typography not only emphasizes strength and power but is designed to stand alone in all configurations.